Brand Activation at Soho House West Hollywood, Los Angeles

Soho House West Hollywood hosted a premiere party for a new streaming series on March 16, 2026, and because the show itself is full of drawing, the whole evening was built around art. Two Alisa Maxime Studio artists sketched guests for four hours in our High-End style, working on 8x10 paper.

The crowd was as well dressed as any we have drawn in Los Angeles, which suited the format. Guests had a quick photo taken at our table and picked up their fashion illustration later in the evening, moving on in between to a figure-drawing session with live models, so many left having both been sketched and done some sketching of their own. The portraits were a hit with a fashionable room, and the pairing of a professional illustration with a hands-on drawing class tied the activation neatly to the series it was promoting.